It is the biggest event for the most popular sport in the world and businesses in Los Angeles are hoping it brings a much-needed economic boost to the city.
The 2026 FIFA World Cup is just months away and businesses like Soccer Shop USA are already preparing for the first match at SoFi Stadium.
Giovanna Afa, a sales manager at Soccer Shop USA, says fans have already started searching for their favorite team’s kit. The Arts District store doubles as their warehouse, where fans can find jerseys from every World Cup team.
“Right here, you’re looking at the new jerseys for World Cup 2026,” said Afa, showing off the vast selection of jerseys to NBC4. “Look from Africa, we have Ivory Coast. From Europe, we have Switzerland, right there Senegal from Africa.”
Afa says she can sense the excitement from the fans who are eager to watch a match in their backyard.
“Soccer is a sport that covers everybody. As people play in Brazil, people play here, South Korea, Mexico, you name it,” said Afa. “So people are like ‘Do you have this jersey? Are you going to have this? They are so excited. Because they will have a chance to see the games.”
Fans will not only see the games, but also have the opportunity to spend money at businesses throughout Los Angeles.
“I think it’s not only good for business but also for the morale of the city,” said Crispin Alapag, general manager of the Wood BBQ and Sports Bar in Inglewood. “You’ll have the World Cup and then you’ll also have the Olympics coming soon… It’s definitely going to be great for all the businesses in the area and just for the city of Inglewood as a whole.”
Alapag says the influx of people could provide a great economic boost, especially for small businesses that are struggling.
For Soccer Shop USA, orders are already coming in from different countries, many of which will be stopping in the City of Angels.
Afa’s first World Cup with her business was in 1994, the last time the US hosted games, but she says the sport has grown significantly since then.
Allison Craig is a passionate sports writer and analyst with a deep love for game strategies, player performances, and the latest trends in the sports world. With years of experience covering football, basketball, tennis, and more, she delivers insightful analysis and engaging content for sports enthusiasts.
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