Volunteers help Eaton Fire-impacted business after storm flood – NBC Los Angeles

Even with flooded roads, Christmas looming and severe weather across Southern California, do-gooders stepped up to help an Eaton Fire-damaged business after it flooded on Christmas Eve.

In the true spirit of Christmas, volunteers raised their hands to help Adriana Molina, who owns Sidecca. The boutique, known for its quirky clothing and charming trinkets, was one of the few businesses on Lake Avenue that survived the brush fire in January. However, it was still impacted by the blaze

While rebuilding the shop, Molina ran Sidecca online and at pop-ups to keep her business running. The store reopened for the first time this year in late August for a pop-up before reopening for good last month. Molina said she was ecstatic to have her store open again, but Wednesday’s storm forced her to shut it down due to flooding.

“Now, it’s going to take us a while to get back again,” Molina said. “But, we’re going to do it, I think.”

Molina was alerted of the damage after Manisa Ianakiev, an employee, called her and urged her to get to the store.

“Walk in, and just 4 inches of water from front to back,” Ianakiev said. “Sadly had to call her in overwhelming panic, and I was like, ‘You have to come.’”

The custom-made ornaments are for students and staff at St. Mark’s School in Altadena. Jonathan Gonzalez reports for the NBC4 News at 4 p.m. on Wednesday, Dec. 10, 2025.

The duo posted about their woes on the store’s Instagram stories and word spread quickly. Neighbors and strangers began to show up to help Molina and Ianakiev.

“It’s about giving back,” Eric Jackson, who stopped by to help, told the business owner. “And, Altadena’s gone through a lot. My family, my friends.”

Due to the flooding, most of Sidecca’s products and furniture were damaged, Molina said. Aside from replenishing the losses, the building will have to be repaired once again.